Apna.Credit is introducing premium finance to India’s health insurance industry, making annual coverage affordable through simple monthly payments.
Breaking down barriers to make health insurance accessible
Upfront annual premiums “cash before cover” can make insurance unattainable for many families and businesses. This creates a significant challenge to ensuring Insurance for All in India.
Premium finance allows individuals and corporates to finance the upfront premium by spreading the cost over a year. This revolutionary approach transforms healthcare accessibility across India.
Converts large upfront costs into manageable Equal Monthly Instalments (EMI), transforming accessibility to insurance.
Supports IRDAI's "insurance for all" target by facilitating access to healthcare insurance.
A simple, frictionless 4-step process to make insurance affordable
At the point of purchase, the insured chooses to pay via EMI
The customer pays a 16% Payment upfront, making the policy active immediately
Apna.Credit finances the remaining 84% and settles the balance with the insurer directly
The customer repays the loan over monthly instalments
Pay full Upfront immediately for annual health insurance
Small upfront + Affordable monthly EMIs
Positioned at the intersection of regulatory support & massive market growth
2025 market size
Expected by 2028
By utilizing the India Stack, Apna.Credit can offer swift KYC and credit approval, ensures low customer acquisition costs and rapid execution at scale.
Recent 2024 policy changes by the IRDAI have made premium financing viable in India for the first time, opening unprecedented opportunities.
Insurance premium financing is already common across many developed markets, making insurance more accessible through flexible payment options. In the UK alone, nearly 50% of policyholders choose this model. India is now moving in the same direction as demand for smarter payment options grows.
The values that guide how we build, operate and serve
We act honestly, responsibly and transparently in everything we do – meeting our regulatory and governance obligations as a baseline, not a ceiling.
We make premium finance simple, clear and responsive for customers and intermediaries, with reliable support from application through repayment.
We work collaboratively with brokers, insurers, lenders and colleagues to build long-term relationships based on accountability, shared standards and success.
We use technology, automation and data to deliver fast, accurate and dependable service across the full customer and broker lifecycle.
We invest in our people and contribute positively to the communities we serve, using finance and technology to improve access and inclusion.
We act honestly, responsibly and transparently in everything we do - meeting our regulatory and governance obligations as a baseline, not a ceiling.
We make premium finance simple, clear and responsive for customers and intermediaries, with reliable support from application through repayment.
We work collaboratively with brokers, insurers, lenders and colleagues to build long-term relationships based on accountability, shared standards and mutual success.
We use technology, automation and data to deliver fast, accurate and dependable service across the full customer and broker lifecycle.
We invest in our people and contribute positively to the communities we serve, using finance and technology to improve access and inclusion.
Combining regulatory expertise, strategic partnerships, and cutting-edge technology
Experienced leaders with proven track records in finance, insurance, and premium financing
Partner at Chaucer Capital and Founder of Apna.Credit. Finance background with Deutsche Bank, founded two software companies with MIT scientists. Significant India experience. Educated at Oxford University.
Co-Founder of Apna.Credit. Former main board director of HSBC Insurance Brokers (600+ employees). Led the MBO of HSBC Select from HSBC. Significant premium financing experience in the UK with strong industry relationships.
Chief Technology Officer with 25+ years of fintech leadership, formerly Group CTO at ICICI Bank and Reliance Capital. Leads Apna.Credit’s secure, scalable fintech infrastructure and digital innovation strategy.
Chief Financial Officer of Apna.Credit. Finance Executive with 20+ years of experience at Morgan Stanley. Specialized in asset-backed finance, derivatives, business growth, and financial transformation in regulated environments.
Join us in making health insurance accessible to every Indian. Whether you’re an insurer, broker, or financial institution, we’re ready to explore partnership opportunities.